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Cloud Application Architectures
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IN 2003, I JUMPED OFF THE ENTREPRENEURIAL CLIFF and started the company Valtira. In a gross oversimplification, Valtira serves the marketing function for companies in much the same way that SalesForce.com serves the sales function. It does online campaign management, customer relationship management (CRM) integration with marketing programs, personalized web content, and a lot of other marketing things. Valtira’s business model differed in one key way from the SalesForce.com business model: the platform required you to build your website on top of the content management system (CMS) at its core.
This CMS requirement made Valtira much more powerful than its competition as a Software as a Service (SaaS) marketing tool. Unfortunately, it also created a huge barrier to entry for Valtira solutions. While many companies end up doing expensive CRM integration services engagements with SalesForce.com, you can get started on their platform without committing to a big integration project. Valtira, on the other hand, demanded a big web development project of each customer.
George Reese - Personal Name
First Edition
978-0-596-15636-7
NONE
Cloud Application Architectures
Computer Science
English
OReilly
2009
USA
1-206
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