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THE B2B SOCIAL MEDIA BOOK
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Be a marketing superstar. It isn’t any more difficult than being ordinary. As a business-to-business (B2B) marketer, you are a core contributor to the growth and success of your company. It is your hard work, balancing the demands of generating quality leads on a limited budget that helps fuel the sales team. Unfortunately, this hard work and diligence often goes under appreciated. Seventy-three percent of chief executive officers (CEOs) believe marketers are not able to demonstrate how their strategies and campaigns help increase their organizations’ top line in terms of more customer demand, sales, prospects, conversions, and market share. This is according to the “2011 Global Marketing Effectiveness Program”1 by Fournaise Marketing Group.