Digital marketing effects and synergy in IMC - insights from the pharmaceutical industry

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Digital marketing effects and synergy in IMC - insights from the pharmaceutical industry

Statement of Responsibility

Author(s)

Jean-Claude Andreani ESCP Europe, Paris, Franc - Personal Name

Edition

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ISBN/ISSN

Subject(s)

Digital marketing effects and synergy in IMC - ins

Classification

NONE

Series Title

GMD

Management

Language

English

Publisher

Publishing Year

Publishing Place

Collation

1-40

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