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Social Media Tools: A Cheat Sheet for Technology SMBs
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Welcome to “The SMB Social Media Tools and Resources Checklist” guide. This document is designed to provide individuals that are interested in social media - or those already participating in it - with information regarding resources and tools from a small/medium business perspective. Over the past two years, the team at VOXUS has done considerable work in the social media space for B2B and B2C SMB clients – and we recognize the unique budgetary and resource restrictions facing smaller companies. We realize that selecting the right tools and resources can be just as challenging as understanding what content to deliver or the strategies behind which social media assets to maintain or participate in.
To be clear, this list does not tell you what tools to use. It is simply a list of reputable sources (tools, applications, embedded features, etc.) that VOXUS believes offer value in the social media life cycle. Your organization’s individual needs and budget will determine what tools fit best. Furthermore, this list does not include every resource available today (the landscape is changing very fast and some tools are designed for large enterprises). All of the resources highlighted on this list have been used, tested or demoed by a team member at VOXUS (some are used regularly, some simply to complete a tactical task or testing, etc.). Some of these tools require one-time or ongoing payment, but the majority are free (at a basic level).