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Maximizing Linkedin For Business
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The professional world has finally realized the importance of LinkedIn as a business platform that serves multiple objectives. Besides being a central hub for professional branding, networking and career management, LinkedIn is now becoming a growing source of news, knowledge and opportunity for professionals worldwide. Businesses are now calling on employees to participate on LinkedIn not only for social recruiting but also for social selling, social media marketing and employee advocacy.
As the leading author, speaker and trainer on LinkedIn for business, my goal with this handbook is to provide useful information that is just as relevant for employees getting trained on LinkedIn as it is for professionals, executives and business owners trying to derive more value from their LinkedIn profiles. While you won’t get as much help here as you would from reading my two LinkedIn books or joining my Social Media Center of Excellence, this quick summary will help ensure that you don’t miss out on what LinkedIn has to offer, so you can get started on truly maximizing your LinkedIn presence.