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ONLINE MARKETING INSIDE OUT
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Online marketing can be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches.
Before you jump in and get your hands dirty, there are some overarching principles of online marketing that you need to appreciate before you embark on your first campaign. If you’re already an experienced marketer, some of these principles may contradict a few of the old traditional marketing laws that you live by today, so strap yourself in—you’re about to see the Internet in a whole new light.
BRANDON ELEY & SHAYNE TILLEY - Personal Name
NONE
Makerting
English
2009
1-39
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