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Social Marketing: How to Build an Employee Advocacy Program
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How can marketers make their companies stand out in the increasingly crowded social media landscape?
Social media is swarming with brands. More than 93% of U.S. companies with over 100 employees market themselves on social networks.
Your company probably has a corporate Twitter handle, a Facebook page and a LinkedIn profile. You may be investing in paid advertising and sponsored content.
That was innovative a couple years ago, but now you look like every other brand. How do you differentiate yourself in your use of social? The answer is literally staring you in the face: Your employees.