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Social Marketing ROAD Map
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Social media has created an exciting and challenging world of new possibilities for marketers. Until recently, a vast majority of marketers were exploring this unfamiliar terrain without a compass – or strategy – to guide them. Captivated by the hype and the ease of implementing social sites, many ignored proven marketing principles. They launched their social initiatives by creating blogs, Twitter and Facebook accounts without a plan or a purpose.
But a momentous change in the use of social media for marketing purposes is taking place. Social marketing is maturing to the point where the mainstream is now in transition from the trial-and-error phase of the learning curve to the strategic phase. Marketers are learning to begin their social initiatives by researching the medium and monitoring target audiences to determine realistic objectives. Then and only then do they formulate tactical plans and roll-out the social platforms required by the plan. To help marketers ascend this steep learning curve, they need a practical method for mapping their social media strategy. They need to develop a coherent process for achieving objectives that can be easily and routinely performed. MarketingSherpa’s Social Marketing ROAD Map methodology was created to fulfill this need.
Sergio Balegno - Personal Name
978-1-936390-00-7
NONE
Makerting
English
2010
1-18
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