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e-Business Leadership through Customer Centric Internet Platforms
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So have social media marketing, search engine optimization, e-commerce and all other aspects involved.
It’s about the complex and most efficient intertwining of them all to claim a role in digital economy leadership, increase your market share and stand out in your business vertical.
Because web strategy is something highly individual we have only outlined a general procedure and shed light on some of the factors which should at least be included in your marketing and sales mix.
“Individual”, in this context, does not refer to individuality you need to maintain in your vertical but also refers to the individual, manifested and long developed business processes which need to be respected during the planning and execution of your new web campaign.