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The Definitive Social SEO Guidebook
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Whether you “get it” or not, social networking and social media marketing are here to stay. In the last few years, I’ve watched social networking morph from something favored by college students and tech gurus into something that has completely revolutionized the way we connect with each other. Social media sites have become a daily presence in our personal lives, a valuable source of news and information, a way for ideas and revolutions to spread like wildfire, and social networking has forever changed the way consumers and brands interact.
Social media has put the power of branding squarely in the hands of the consumer and given them an unprecedented level of communication directly to major corporations. Your audience is on social networking sites, and they expect you to be listening to what they have to say.
This guide takes a look at how social media marketing has infused itself in the world of SEO. No longer existing in separate silos, social SEO is changing the online marketplace forever. So much of your online brand reputation and presence are tied up in social networking, it is impossible to fully separate social media marketing from your SEO and link building campaigns.