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Redefining Viral Marketing
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The first group of individuals who are exposed to the idea/social object determine the extent and reach of the meme. These "seeds" are often mistaken for built-in audiences, for example, Twitter followers, Facebook Fans, blog subscribers, email lists, etc. The true opportunity for extending the lifespan and audiences for ideas is to carefully pick influential individuals who can spark activity and response. Early involvement, prior to anything being released, is key as is the definition of the role they will play in the roll out of the content.
Brian Solis - Personal Name
NONE
Makerting
English
September 2008
1-16
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