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Real ROI From Social In 5 Steps
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Marketers are overwhelmed by the number of routes to reach their audience and the volume of information delivered through these channels. Yet marketers need to show value to the business stakeholders they’re accountable to; but to date, it’s been hard to track dollars back to marketing activities. Measuring ROI is a primary challenge for 57% of marketers,1 but only 12% of companies2 were able to track the effectiveness of their social media efforts against revenues.
The good news is that real ROI from social is achievable today. Leading retailers and major brands are currently capturing these results—and so can you by following these five steps and applying the mathematical equation they collectively add up to.