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6 Smart Social Strategies to Fuel Your Brand’s Marketing Success
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Consumers are having conversations on social sites about the companies they do business with; contributing product reviews on manufacturer, retailer, and opinion sites; and driving other consumers’ attitudes about brands across the web. In many ways, this is a marketer’s dream – shoppers everywhere, advocating on their company’s behalf. But it has created an intimidating challenge: Marketers must figure out how to leverage social to create effective campaigns and get better-than-ever results with an audience that is dispersed all over the web.
Marketers’ biggest problem has always been how to deliver a return on their efforts. In addition, many of them view social as yet another channel the organization wants them to manage. It turns out that social isn’t another problem. It’s actually the answer.