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The Definitive Guide to #HashtagCampaigns
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Hashtags are popping up everywhere — from our Facebook feeds to billboards to our TV screens. Their ubiquity has even been lampooned on Late Night with Jimmy Fallon. Hashtags are having a cultural moment, but they’re more than just a fad. They represent a shift in the way consumers communicate with each other and about brands. So what does that mean for a marketers?
Simply put, hashtags make marketing campaigns go viral. They create conversations around real-time, relevant events. They enable brands to capture valuable user-generated content. And they empower brand advocates to spread the word about your products and programs.