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The traditional marketing mindset
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The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master.
Here are five steps social marketers can take to avoid the pitfalls of one-dimensional social marketing campaigns and unlock the treasure trove of referrals, connections, brand loyalty and social data of a multi-channel, strategic social marketing campaign.
Introduction
By following this five-step game plan, companies can optimize their social marketing campaigns — turning simple social media posting into full-fledged campaigns to convert customers, reach friends, build ongoing customer relationships through multiple online channels, and gain valuable insights into customer behavior.