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QUESTIONS TO ASK BEFORE INTEGRATING SOCIAL INTO YOUR BRAND’S MARKETING CAMPAIGN
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Consumers use social media for their own personal needs. They record their day-to-day activities, which includes what media, brands, and products they are using in their everyday lives. In fact, 75% of people use social media to talk about brands. For 18-34 year olds, that number is 91%. That’s a lot of brand talk — and a huge opportunity for brands to get more from their marketing and advertising by incorporating social conversations in their campaigns and brand marketing.
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Makerting
English
2013
1-9
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