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Top 10 Social Media Truths for 2014
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As we prepare to start typing 2014 instead of 2013, let us consider the developments and big trends in social media over the last year, what will carry over or grow in the new year, what will fade, and what we are on the cusp of in advertising and social media culture. We need to know the brand story of our business, but also the cultural story that all of our businesses and consumers exist within. In our cultural story, social media has moved far beyond entertainment and connection to become a trusted source of news and influence. In “The Evolving Social Media Landscape,” Kristina Jonathan points out that “Twitter played a political role in championing public sentiment and offering a public platform to facilitate protest, eventually leading some countries to revolution” [1]. Even in less extreme examples, we see the weight of social media’s authority: Olympic athletes would share their results in real-time with followers before television broadcasts were even caught up; hashtags are used to organize social media conversations about specific events, social causes or political figures; and pop culture news often breaks on Twitter before larger media outlets know.
Prestige Marketing - Organizational Body
604-273-0002
NONE
Makerting
English
2002
1-16
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