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2013 Trends in Email, Mobile and Social Marketing
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For its low cost and high return on investment, email marketing continues to be an essential part of the online marketing plan. Marketers understand the importance of relevance in email marketing, yet many campaigns are created with little or no segmentation simply because marketers lack the resources needed for proper data analysis. Customer intelligence technology is solving this long standing challenge by enabling online marketers to easily and rapidly cross reference large amounts of customer data based on purchase behavior, spend amount, product preference, recent purchases and digital engagement. With this information marketers are creating highly targeted segments so they can send the right messages with the right offers to the customers who are most likely to respond. The results are compelling. Marketers who use customer intelligence report upwards of 30% increases to their campaign open rates. Not only does this increase campaign success and profitability, but it also creates stronger customer relationships and brand loyalty. Leveraging customer intelligence technology is one of the most powerful ways for marketers to deliver truly relevant and successful email marketing.