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The Ultimate Guide to Marketing an Educational Institution with Social Media
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In order to employ social media to attract students, you first need to understand how students use social media and more broadly, the Internet. Consider that education industry professionals can easily believe several commonly held myths about student Internet usage. For example, according to research conducted by usability expert Jakob Nielsen, one of the three prevalent myths about students includes the belief that they are “enraptured by social networking.” While they may, in fact, generally be eager adopters of social media technologies, their eagerness for this kind of communication does not necessarily mean they want to find information about your school there, especially while in “research mode.” To the contrary, Nielsen writes, “When students want to learn about a company, university, government agency, or non-profit organization they turn to search engines to find that organization’s official website. They don’t look for the organization’s Facebook page.” (Emphasis added.)
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