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Leverage Social Profile Data for Marketing Success
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After the advent of cable television and the proliferation of consumer magazines, media planners developed strategies to zero in on target audiences. It wasn’t precise, but it was relatively easy (with the right tools). When direct marketers started assembling mailing lists based upon neighborhoods and consumer purchasing patterns, it seemed positively scientific. It was something, at least, that could be measured.
That all seems rather quaint now. Unless you’ve been living in a cave for the past few years (perhaps reading back issues of ID Magazine and Blender, both of which folded in 2009), you know that digital is dominating almost every media and brand strategy. TV has gone social (just try avoiding spoilers on Twitter). Over 7 million people have signed up to check into their favorite places on Foursquare. You can buy diapers or wine on Facebook. Even small, local retailers are taping QR codes to their store windows like mysterious beacons to robot overlords.
Industry Expert Series - Organizational Body
888.563.3082
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Makerting
English
2011
1-11
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