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How Brands sHould use social GaminG to drive enGaGement
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Beyond the visible popularity of online social games such as Zynga’s FarmVille and Mafia Wars, social gaming while users are engaged with Facebook continues to grow as a tremendous engagement opportunity.
According to eMarketer’s July 2011 study on social gaming forecasts that there will be 73.6 million social gamers by 2013 with 44.8% of those players being social network users.