Record Detail Back
How-to Build a Socially Armed Team
- Share to:
My father owns a small business in California. Since I was very young Iʼve been learning about supply and demand, customer relationships and integrity in business from my dad. I would say his approach to business and sales is very “old school” and by that I mean, brick and mortar. He sells the way that a general store owner would sell groceries, by getting to know his customers on a deeper level: he saw them once a week and truly cared about them and their success.
I think itʼs safe to assume that store owners–back when things were simple–would ask how each of your family members were, or if something remarkable happened they would know and be interested in the outcome. Until recently, it seemed that businesses had lost this sense of connection, they had lost the genuine curiosity for their customers, and they relied only on “messaging”, “direct marketing” and flashing lights and sounds to almost hypnotize people into becoming their customers, rather than taking the time to get to know them. Thankfully things are changing.
Social media presents a tremendous business opportunity to build trust and relationships (like my dad did) in the digital age. But it needs to be managed across functional lines to ensure that you donʼt send mixed or confusing messages to your customers. This book is a guide to help you navigate your way through the complexities of integrating a company-wide social media mandate, to enlist and arm your team members of your social media army so they can engage your prospects like real people. In the end, you will humanize your company to build better, stronger customer relationships, in this brave new media world.
Smarter Marketing Faster Sales - Organizational Body
NONE
Makerting
English
2015
1-19
LOADING LIST...
LOADING LIST...