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Making the Case for a Social Media Strategy
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Here’s the elevator pitch to give to a busy executive: The influence traditional media and marketing have over consumer perception is waning as people migrate to the variety of social media technologies for entertainment and to share information with each other. But these social media outlets are more than another channel through which to deliver messages to the marketplace. Companies like GM, Microsoft, Intuit and Starwood are successfully using social media and marketing strategies to understand and engage their audiences more deeply – with demonstrable business results.
Social media is making an impact on all aspects of business communications today. This paper will explore these examples and summarize what you need to build executive support for incorporating social media in your marketing plan.
A TNS Media Intelligence/Cymfony Influence - Organizational Body
NONE
Management
English
May 2007
1-14
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