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2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT
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The top 10 social media questions marketers want answered: We analyze thousands of open-ended responses and summarize all of the major questions that marketing pros want answered.
• The time commitment: We examine the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff.
• The benefits of social media marketing: This rather beefy section reveals all the major advantages marketers are achieving with their social media efforts. We also look at how time invested, business size and experience affect the results.
• Commonly used social media services: Discover which tools marketers are using and how their usage is changing this year. We also examine which tools experienced marketers are using.
• Social media sites people want to learn more about: In this section, we examine the up-and-coming tools (such as Google+ and photo-sharing sites like Pinterest) that marketers are most interested in learning about.
• Other analysis: We also examine social media outsourcing and how marketers plan on using other forms of marketing. In addition, we take a look at how business-to-business (B2B) companies differ from business-to-consumer (B2C) companies and whether the size of a business has any bearing on results. We also highlight significant changes since our 2011 study.
MICHAEL A. STELZNER - Personal Name
NONE
Makerting
English
APRIL 2012
1-41
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