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Social marketing guide for public health programme managers and practitioners
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The aim with this guide is to provide public health programme managers and practitioners with an accessible summary of what social marketing is and how to use its core concepts and approaches in planning, implementing and evaluating communicable disease prevention activities or programmes. Recent studies have shown that social marketing, as part of a comprehensive public health strategy, can be an effective approach to better understand and positively influence people’s behaviours related to the prevention and control of communicable diseases [1, 2]. Throughout the document, examples drawn from practice are presented to illustrate various theories, concepts and approaches. Most of these examples relate to ECDC and other activities in contributing to prevention and control of measles (especially) and rubella within the context of World Health Organisation Regional Office for Europe priority of eliminating measles and rubella by 2015.
European Centre for Disease Prevention and Control - Organizational Body
978-92-9193-605-2
NONE
Makerting
English
2014
1-104
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