Record Detail Back
Turbo Marketing Playbook
- Share to:
There’s no denying the symbiotic nature of sales and marketing. When marketing and sales are well aligned, leads reliably flow into the top of the funnel, are qualified, and then transitioned to sales where they’re converted to revenue-generating customers. It’s the ongoing focus of many organizations to optimize this sales cycle. The popular Turbo Sales Playbook discussed what’s required to turbo-charge and accelerate sales. This playbook looks at the role marketing plays in helping fuel and rev the sales engine. No engine runs well unless it gets the proper fuel. In the world of sales and marketing, that fuel is data about accounts and leads. The process of acquiring accurate, complete data about leads in the pipeline – historically a marketing responsibility – is a key enabler of helping the sales team cross the finish line ahead of the competition.
Smart Selling Tools - Organizational Body
NONE
Makerting
English
2015
1-25
LOADING LIST...
LOADING LIST...