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At one time organizations could be successful simply by investing in physical resources – bigger better factories, nearer to customers, than their competitors’ factories, say. The problem was producing enough to satisfy demand.
As competition has increased and become more global there is no significant difference between, say, a Ford factory in Chicago and a Nissan factory in Wales. The problem now is creating enough demand in the first place.
Companies now compete by knowing more about the markets they serve, more about who the best suppliers are, more about how to do things, and – above all – by having the best new ideas. In other words they compete by gathering information and using it intelligently.
You might not agree that information is the most important thing in your life, but please be aware from the start that good use of information – and information and communications technology – is a skill that is going to be vitally important in your career.
In Session A we will look at the issues surrounding the validity of information, its nature, uses and sources. Then we’ll think about your own particular information needs at work. Session B will look in more detail at what methods you can use to gather this valuable stuff: should you look it up somewhere, or ask other people, or observe and record real-life information for yourself? Some collection methods are computerized, and if you’re using those, the chances are you will be storing the information on a computer. We look at the way in which two storage and analysis programs, databases and spreadsheets work. It’s important to think about how you will store and analyse your information because it will probably affect how you collect it. Finally we’ll tell you about situations when your ability to gather information may be restricted, usually by law
Bob Foley - Personal Name
1st Edtion
0 7506 5887 8
NONE
Collecting Information
Management
English
2003
1-139
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