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Qualitative content analysis: theoretical foundation, basic procedures and software solution
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This introduction criticizes the methodological dichotomization of qualitative and quantitative research, defines Qualitative Content Analysis as a mixed methods approach (containing qualitative and quantitative steps of analysis) and advocates common research criteria for qualitative and quantitative research. Finally, a step-by-step model of the (qualitative-quantitative) research process is presented.
Perhaps, no issue in social sciences contains more differences of opinion than research methodology. And there is perhaps no topic with more importance for scientific work and valid research results than that of adequate research methods. The disagreement about methods between different social science disciplines becomes evident in different forms: In sociology, an interpretive field study orientated tradition and a quantitative survey oriented tradition coexist. In psychology, quantitative experiments for causal inferences are within mainstream whereas qualitative approaches only occur recently. In economics, case studies were predominant at the time when quantitative economics rose. “This plurality makes it difficult to establish criteria for evaluation or to design curricula for teaching research methods” (Packer, 2011, p. 2). More and more, method preferences seem to be individual and arbitrary decisions of researchers.
Mayring, Philipp - Personal Name
NONE
Social Science
English
2014
1-144
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