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Networks, Crowds, and Markets
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Motivated by these developments in the world, there has been a coming-together of multiple scientific disciplines in an effort to understand how highly connected systems operate. Each discipline has contributed techniques and perspectives that are characteristically its own, and the resulting research effort exhibits an intriguing blend of these different flavors. From computer science and applied mathematics has come a framework for reasoning about how complexity arises, often unexpectedly, in systems that we design; from economics has come a perspective on how people’s behavior is affected by incentives and by their expec- tations about the behavior of others; and from sociology and the social sciences have come insights into the characteristic structures and interactions that arise within groups and populations. The resulting synthesis of ideas suggests the beginnings of a new area of study, focusing on the phenomena that take place within complex social, economic, and technological systems.
David Easley and Jon Kleinberg - Personal Name
NONE
Social Science
English
2010
1-833
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