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Strategic management
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The material is aimed at improving the students’ understanding of the idea and
principles of strategic management. The two key parts of strategic management are strategic
planning and strategy implementation process, jointly referred to as strategic management.
Strategic planning is a separate course of studies, which places the main emphasis on certain
planning methods, while the strategic management course is based on the issues of
implementation of plans, principles of adaptation of the internal and external environment,
and the understanding of methods. The beginning of each chapter contains questions for
discussion aimed at encouraging the students’ reflection of the issue discussed, as well as to
raise interest by demonstrating practical examples of the particular issue in an open
discussion. Next step in the learning process is the presentation of the theory of the issue, to
be learned by the students independently.
Gundars BērziĦs - Personal Name
NONE
Strategic management
Management
English
2010
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