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Web Content Management
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Every single bit of information seen on a website can be classified as content be it text, graphics, rich media, video, engineering drawings, XML, images, scanned files—just about anything and everything!
Content can be of various kinds, from pure textual pages to training material, online reference manuals, graphical screenshots and even complex data graphs.
One of the simplest ways to describe content management would be through the example of a daily newspaper website. Most of us start off our day browsing through our favorite newspaper edition (be it the conventional hard copy or the online version). Have you noticed something in particular about most newspapers? The structure or layout of most of the sections in the newspaper remains constant everyday. What typically changes is the actual content within the same sections on a daily basis.
The layout of the headlines remains constant—though the actual headlines change everyday. Sections like cartoons, the editorial corner, and weather report maintain the same look-and-feel everyday but their content changes everyday with the latest edition of the newspaper.
The online version of the newspaper needs to be updated every day with the new HTML, graphics, and text depending on the news. Imagine the time it would take to update the website's HTML/JSP pages manually every day to reflect the latest news. This would cause an increased dependence on the technical web developers to update the content. Updating several hundreds of HTML pages every day would also cause a time and resource problem.
Additionally it would mean technical web developers dealing with content they don't even understand and yet had to safely upload within the security boundaries of the organization. The editorial staff and content contributors/authors would have to rely on the IT staff every day so that their content could make its way to the actual website.
The problems multiply since the IT staff turnover is extremely high in most organizations—imagine having to recruit new web developers on a periodic basis to maintain live websites. Moreover, what if the page updates take a substantially long time—so much so that by the time the updated content shows up on the website, it's too late and practically stale!
Gaurav Kathuria - Personal Name
1st Edtion
1-904811-09-4
NONE
Web Content Management
Management
English
Packt Publishing Ltd
2006
USA
1-480
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