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Fundamentals of Global Strategy A Business Model Approach
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This book looks at the opportunities and risks associated with staking out a global
competitive presence and introduces the fundamentals of global strategic thinking.
We define crafting a global strategy in terms of change—how a company should
change and adapt its core (domestic) business model to achieve a competitive
advantage as it expands globally. The conceptual framework behind this definition has
three fundamental building blocks: a company’s core business model, the various
strategic decisions a company needs to make as it globalizes its operations, and a
range of globalization strategies for creating a global competitive advantage
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Fundamentals of Global Strategy A Business Model Approach
Management
English
2014
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