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The Heart of Corporate Social Responsibility
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The difference between Corporate Social Responsibility (CSR) and Corporate Responsibility (CR) is the word “social” that makes it clear that CSR is about the relationship between corporations and society. Social also means a desire to support companionship and community and most people would see it including social justice. CSR is an issue because so many businesses put the objectives of a super-rich elite before the needs of the people the business affects. The 2007 financial crisis produced much public anger at the operation of the free market. Neo-liberals support the free market but present this as being experts in business and economic growth. They brand charities that raise CSR issues as “anti-business” (Allen and Mason, 2014). Neo-liberals think that business is separate from society (Department for Business Innovation and Skill 2010 p. 3) as Corporate Responsibility “creates shared value for business and society”. The “social” in CSR needs to be understood so that the reality of the neo-liberal mutation of CR can be appreciated.
“Social” does not mean socialism where the ownership of the means of production would be in public not private hands. This is the false argument of neo-liberals. The real argument is about who runs Britain, its people or an elite who stay in power through deception and fear. The money of business supports the political elite who share the ideology of New Capitalism that makes them richer at the expense of the majority. Anti-social management share the ideology of managerialism that treats human beings as resources to make money for managers and investors. This textbook seeks to provide the academic foundation for those who want to be able to separate fact and academic theory from deception and ideology. In doing so, the “social” which is at the heart of CSR is explained.
Peter Challis & Laura Challis - Personal Name
1st Edtion
978-87-403-0755-9
NONE
The Heart of Corporate Social Responsibility
Corporate Governance
English
2014
1-196
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