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Sustainable Infrastructure for Life Science Communications
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Advances in the life sciences—from the human genome to biotechnology to personalized medicine and sustainable communities—have profound implications for the well-being of society and the natural world. Improved public understanding of such scientific advances has the potential to benefit both individuals and society through enhanced quality of life and environmental protection, improved K-12 and undergraduate science education, greater understanding of human connections to the natural world, and more sustainable policies and regulations (Brossard and Lewenstein 2010, Nadkarni and Stasch 2012). Yet few systems of support exist to help life scientist communicators share their research with a broad range of public audiences, or engage the public in discussions about their work. The form of communication traditionally favored by researchers and research institutions is the publication of results in archival peer-reviewed journals, which primarily reaches other scientists (Harley 2013). Efforts to expand the reach of scientific communication have been hindered by a lack of institutional and societal commitment to such activities as well as cultural inertia within the research community (Andrews et al. 2005). The use of the science of science communication to inform public engagement activities, as highlighted in 2012 and 2013 Arthur M. Sackler Colloquia at the National Academy of Sciences, is gaining traction among many science communicators. However, the science communication activities of life scientists are generally viewed by the broad science community as merely a hobby (Harley et al. 2010).
Elizabeth Stallman Brown, Laurence Yeung, and Keegan Sawyer - Personal Name
978-0-309-30193-0
NONE
Social Science
English
2014
1-90
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