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Crisis Emergency Risk Communication
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The public wants to know what the responders know during
a public health crisis. They view every move and watch every
passing emotion of those responding during a disaster, crisis,
or emergency. In a crisis, every word counts. Our job as public
health and emergency communicators is to offer the information
the public needs and counter some of the harmful behaviors
that are common during an emergency, so we can effectively
support the public, our colleagues, and the organizations that
are offering help.
The material here cannot promise that you, as a community
leader faced with an emergency, crisis, or disaster, will overcome
all communication challenges in a crisis by reading this book.
However, by applying crisis and emergency risk communication
(CERC) principles, you can learn what to say, when to say it,
and how to say it to help you preserve or win the public’s trust.
More importantly, it can save lives.
Barbara Reynolds, Ph.D. - Personal Name
NONE
Crisis Emergency Risk Communication
Management
English
2012
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