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Strategic Management
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In ancient Greek, ‘stratos’ was the term for the army and so in military terms, ‘strategy’ referred to ‘the act of the general’.
So, the origins of ‘strategy’ – the ‘art of the general’ – comes from the military arena – from China came “The Art of War” by Sun Tzu, from Prussia came “On War’ by Carl von Clausewitz.
In recent times the defeat of the Nazi regime in Germany was arguably due to a dire strategy by the leader of fighting a war on two fronts – West (USA, UK) and East (Russia) – so while the armed forces were highly skilled and had technological superiority the strategy was a huge mistake.
Strategy nowadays is ‘big stuff ’ – the top levels of the organisation are generally involved in preparing plans for the future – for finance, and growth by acquisitions, innovation in products, developing new markets and increasing internal efficiency. The recent rise of Apple is due to a combination of these factors.
Neil Ritson - Personal Name
2nd edition
978-87-403-0506-7
NONE
Strategic Management
English
2013
1-117
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