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Strategic Management and Business Policy
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Strategic management is a set of managerial decisions and actions that determines the longrun
performance of a corporation. It includes environmental scanning (both external and internal),
strategy formulation (strategic or long-range planning), strategy implementation, and
evaluation and control. The study of strategic management, therefore, emphasizes the monitoring
and evaluating of external opportunities and threats in light of a corporation’s strengths
and weaknesses. Originally called business policy, strategic management incorporates such
topics as strategic planning, environmental scanning, and industry analysis
Thomas L. Wheelen and J. David Hunger - Personal Name
1st Edition
10: 0-13-215322
NONE
Strategic Management and Business Policy
Management
English
Pearson Education, Inc
2012
USA
1-963
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