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Data Mining in Electronic Commerce
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Modern business is rushing toward e-commerce. If the transition
is done properly, it enables better management, new services,
lower transaction costs and better customer relations. Success depends
on skilled information technologists, among whom are statisticians.
This paper focuses on some of the contributions that statisticians are
making to help change the business world, especially through the development
and application of data mining methods. This is a very large
area, and the topics we cover are chosen to avoid overlap with other
papers in this special issue, as well as to respect the limitations of
our expertise. Inevitably, electronic commerce has raised and is raising
fresh research problems in a very wide range of statistical areas, and
we try to emphasize those challenges.
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Data Mining in Electronic Commerce
Management
English
2006
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