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Strategic Management Concepts and Cases
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This textbook is trusted around the world to provide managers the latest skills and concepts
needed to effectively formulate and efficiently implement a strategic plan—a game plan, if
you will—that can lead to sustainable competitive advantage for any type of business. The
Association to Advance Collegiate Schools of Business (AAC SB) increasingly advocates a
more skills-oriented, practical approach in business books, which the David text provides,
rather than a theory-based approach. This textbook meets all AAC SB-International guidelines
for the strategic-management course at both the graduate and undergraduate levels, and previous
editions have been used at more than 500 colleges and universities around the world. We
believe you will find this edition to be the best textbook available for communicating both
the excitement and value of strategic management. Concise and exceptionally well organized,
this text is now published in English, Chinese, Spanish, Thai, German, Japanese, Farsi,
Indonesian, Indian, and Arabic. A version in Russian is being negotiated. Not only universities,
but also hundreds of companies, organizations, and governmental bodies use this text as
a management guide
15th Edition
10: 0-13-344479-1
NONE
Strategic Management Concepts and Cases
Management
English
Pearson Education, Inc.
2015
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