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Strategic Management for Senior Leaders: A Handbook for Implementation
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Strategic management as a term and concept is not new. The term was
first used in the 1970s, and it meant that a staff of strategic planners
more or less thought up strategic programs and then tried to sell them
to decision makers. In the 1990s, the view of strategic planning and
strategic management is much different. Goodstein, Nolan, and Pfeiffers
definition of strategic planning takes us away from the notion that strategic
planning is a staff job and focuses us more on a process that requires
the senior leaders of an organization to set its strategic direction
Denise Lindsey Wells - Personal Name
NONE
Strategic Management for Senior Leaders: A Handbook for Implementation
Strategic Management
English
2014
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