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Fundamentals of Global Strategy A Business Model Approach
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The book is organized in two sections. Competing in a Global World (Page 4) through
Global Strategy as Business Model Change (Page 54) make up the first section.
Competing in a Global World (Page 4) assesses how global the world economy has
become and what implications that has for companies. The Globalization of
Companies and Industries (Page 21) looks at globalization at the industry level. It asks
the following questions: What is a global industry? What are the driving forces behind
the globalization of industries? and What explains the dominance of particular
countries or regions in global industries? Generic Strategies for Global Value Creation
(Page 37) looks at generic strategies for creating a global competitive advantage,
ranging from adaptation to aggregation to arbitrage. Global Strategy as Business
Model Change (Page 54) introduces the concept of a business model to define global
strategy formulation as changing or adapting a company’s core (domestic) business
model to achieve a competitive advantage as it globalizes its operations or presence.
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Fundamentals of Global Strategy A Business Model Approach
Management
English
2012
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