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The Current Transformation of Technology Strategy
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The significant change in technology strategy patterns will be documented
and analyzed at two levels: industry and firm. We will examine the relevant
changing patterns in three very different kinds of technologjr-intensive
industries: personal computers, manufacturing technology, and biotechnology.
Then we will contrast technology strategy in a number of firms.
Before discussing specifically this transition, the term "technology
strategy" itself requires some further elaboration and explanation. Technology
strategy can meaningfully be distinguished from other overlapping technology-
related aspects of business activity. Technological innovation traditionally
has been portrayed largely as a subject separate from other management
practices, including strategy. Technology has been studied in considerable
depth as part of R"D management and the process of technological innovation;
it has been reviewed as a determinant of organization structure; and it has
been seen as being a critical factor in influencing the evolution of the
international product life cycle.
John Friar - Personal Name
1000867187
NONE
Strategic Management
English
2013
1-66
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