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The Concept of Fit in Strategy Research
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Strategic management relationships are increasingly specified by
invoking a general conceptualization of 'fit' (alternately termed as
contingency, congruency, coalignment, consistency, etc.), but with inadequate
correspondence between theoretical statements and operationalization
schemes. This
paper
identifies six different perspectives -- fit as moderation;
fit as mediation; fit as matching; fit as gestalts; fit as profile-deviation; and
fit as covariation -- each implying distinct theoretical meanings and
requiring the use of specific analytical schemes. This highlights the
isomorphic nature of the correspondence between a particular
conceptualization and its testing scheme(s), but, it appears that researchers
have used these perspectives interchangeably, often invoking one perspective
In the theoretical discussion and employing another within empirical research.
Since such a research practice considerably weakens the critical link between
theory-development and theory-testing, this paper argues for increased
explicit linkage between the verbalization of theoretical propositions and
their operational tests in strategic management research.
N. VENKATRAMAN - Personal Name
1000866795
NONE
Strategic Management
English
2013
1-65
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