Record Detail Back
On the Measurement of Business Performance in Strategy Research
- Share to:
A two-dimensional classiflcatory scheme highlighting ten different
approaches to the measurement of business performance In strategy research
Is developed. The first dimension concerns the use of financial versus
broader operational criteria, while the second focuses on two alternate
data
sources, I.e., primary versus secondary. The scheme permits the
classification of
an
exhaustive
coverage
of measurement approaches and Is
useful for discussing their relative merits and demerits. Implications
for operatlonallzlng business performance In future strategy research are discussed.
N. Venkatraman and Vasudevan Ramanujam - Personal Name
1000134025
NONE
Strategic Management
English
2013
1-40
LOADING LIST...
LOADING LIST...