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Entering New Businesses
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Selection from the alternative strategies available for entering new
businesses is a key issue for diversifying corporations. Alternative
approaches include internal development, acquisition, licensing, joint
ventures, and minority venture capital investments. An intensive literature
review is used to devise a matrix of company "familiarity" with
relevant market and technological experiences and to demonstrate the conceptual
utility of the matrix for entry strategy choice. Performance data
on 14 business development episodes by one successful diversified technological
firm are used to support the selection concepts embodied in the
"familiarity matrix".
Charles A. Berry, Edward B. Roberts - Personal Name
1000053265
NONE
Management
English
2013
148
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