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Strategic Management
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This edition includes exciting new features, changes, and content designed to position this
text as the clear leader and best choice for teaching strategic management. Here is a summary
of what is new in this edition:
• A new Chapter 10, “Business Ethics/Social Responsibility/Environmental
Sustainability”; there is extensive new coverage of ethics and sustainability because this
text emphasizes that “good ethics is good business.” Unique to strategic-management
texts, the natural environment discussion is strengthened in this edition to promote and
encourage firms to conduct operations in an environmentally sound manner. Respect for
the natural environment has become an important concern for consumers, companies,
society, and AACSB-Internationa
Fred R. David - Personal Name
13 Edition
NONE
Strategic Management
Management
English
Pearson Education, Inc
2011
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