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Diversification and Profit Performance in the Food Processing
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Diversification strategy is an important component of
strategic management of a firm. Literature in
management as well as industrial orgainization theory
leads us to believe that economic performance and
diversification strategy of a firm should be related.
Much of the empirical evidence in the literature,
nowever, fails to provide conclusive support to this
notion
.
Whether or not diversified firms are better performers,
it is clear that more and more firms are pursuing
diversification strategies. Data provided by
Rumelt(1974) shows that while in 19^9 only about thirty
percent of the Fortune 500 U.S. corporations were
non-single businesses, in 1969 over ninety percent
pursued some form of diversification. In the light of
such overwhelmingly prevelant practice, the question of
the relationship of diversification to economic
performance is of considerable interest to students of
management .
rishna Gour Palepu - Personal Name
1000184676
NONE
Management
English
2013
1-86
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