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Determinants of Electronic Integration in the Insurance Industry
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Electronic integration -- a form of vertical quasi-integration achieved through
the deployment of dedicated computers and communication systems between
relevant actors in the adjacent stages of the value-chain ~ is an important concept to
researchers in the information systems field since it focuses on the role of
information technology in restructuring vertical relationships. Drawing on
theoretical and empirical research on transaction costs, we develop and test a model
of the determinants of the degree of electronic integration in the commercial
segment of the property and casualty (P"C) industry. Based on a sample of 120
independent agencies operating under dedicated information technology-mediated
conditions, we provide empirical support for a generally-accepted proposition
regarding the role of IT in influencing vertical relationships. Implications and
research extensions are identified to guide further research in this important area.
Akbar Zaheer and N. Venkatraman - Personal Name
1000867545
NONE
Management
English
2013
1-56
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