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ENTREPRENEURSHIP
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Entrepreneurship: Strategies and Resources is organized into three parts. Part I introduces
the major themes and theory of the book. Chapter 1 describes the roles that new venture
creation plays in the international economy, defines entrepreneurship, and shows how
three factors—individuals, environments, and organizations—come together to create
the entrepreneurial event. I also make a point of explaining that studying entrepreneurship
cannot be done in a formulaic, by the numbers fashion.. It requires judgment.
Chapter 2 sets this textbook apart from others because it casts entrepreneurial phenomena
in terms of the predictive theory of the resource-based framework. In this
chapter, I present the basic concepts and model of the resource-based theory. There are
six types of resources in our theory: financial, physical, technological, human, organizational,
and reputational. The theory says that entrepreneurs can create sustainable
competitive advantage for their ventures when they possess or can acquire and control
resources that are rare, valuable, hard to duplicate, and nonsubstitutable. Here I
emphasize the importance of human resources, especially the entrepreneur. I then
explain how these resources are a source of profit and rent for the entrepreneur, and
how the new venture needs to protect these rents and profits through isolating mechanisms
and first-mover advantages. The chapter also has an appendix that introduces
the basics of creativity as I believe that this is a personal resource that can be further
developed in all of us
Marc J. Dollinger - Personal Name
4th Edition
978-0-9713130-6-4
NONE
ENTREPRENEURSHIP
Management
English
MARSH PUBLICATIONS
2008
USA
1-601
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