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Revenue Management
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This book provides an introduction to the world of Revenue Management
and how it can be used in the hospitality industry.
Objectives of the Book
The principle aim of this eBook is to enable the reader to develop their
knowledge of Revenue Management practices including how to:
1. Understand the core components of revenue management and how
these are applied within the service sector.
2. Understand the motivation of the customer in making purchase
decisions.
3. Understand the influence of the economic cycle in consumers
purchase decisions.
978-0-9572005-3-1
NONE
Revenue Management
Management
English
Hospitality Professional Association
2013
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